SafeGraph has also shown interest in the homeland security business. Materials shared with the Air Force mention relationships with the US Department of Agriculture, the Federal Reserve Bank, and the Los Angeles County, New York City, and New Jersey governments. ![]() And in 20, Santa Clara County used SafeGraph data to monitor attendance at a local church as part of a broader effort to enforce Covid restrictions. Meanwhile, Veraset gave raw, individualized data about millions of people to the Washington, DC, Department of Health and other agencies around the country. In the first months of the Covid-19 pandemic, it inked a $420,000 deal with the Centers for Disease Control. In 2018, it sold two years of raw data to the Illinois Department of Transportation. ![]() ![]() The AFWERX contract is the first publicly reported relationship between SafeGraph and the US military, but the company has a history of working with other government agencies. The SafeGraph brand then shifted to selling aggregated and processed products based in part on Veraset’s raw data. In 2019, it spun off a subsidiary company called Veraset, which took over SafeGraph’s relationships with data providers, such as apps and other data brokers, and its business selling individualized data. However, this kind of data, sold by other vendors, has reportedly been purchased by the FBI, Immigration and Customs Enforcement, and local police. “Contrary to some belief, we don’t have any law enforcement customers,” Hoffman, the founder, wrote in 2022. SafeGraph has historically denied any links to law enforcement. ![]() In its early years, SafeGraph sold direct access to individualized location traces tied to device IDs. SafeGraph was founded in 2016 by Auren Hoffman, a serial entrepreneur who previously led the data brokers RapLeaf and LiveRamp.
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